brand
App
Prof. Dr. Kauffeld & Lorenzo
New Corporate Design of the company 4A-Side.
-
Year
2017
-
Services
Brand
-
Type
Job
-
Project
The human resources company 4A-SIDE GmbH was founded in 2008. In 2018, 10 years later, 4A-SIDE was completely redesigned as well as renamed. The new name Prof. Dr. Kauffeld & Lorenzo consists of the two CEO names.
-
Challenge
The rebrand included to design everything. Incipient with a new logo focused on both owner and the professorship of Prof. Dr. Kauffeld. Subsequently to create a brand new website based on wordpress, concept of promotional items for marketing like cups and pens and div. print stuff.
Logo
Logo Design
New shapes for the next decade.
The color red represents the scientific roots of the TU Braunschweig.
The color blue represents the entrepreneurial roots.
Promotional
Cup Design
Cup for the 10th anniversary of 4A-SIDE.
It depicts the brand transformation.
Promotional
Pen Design
Design of the promotional pens.
Business Card
The embossing makes the difference.
For the design of the business card i took the old 4A-SIDE as basic with embossed K and L.
